Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.
The book:
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning
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