TotheStudent
緻學生
Ghapter l
“Gone Fishing’
《去釣魚》
Economis t,January6,1990
“Hold That Body Coun t!’
《注意發揮每個人的作用!》
A.GaryShilling
Forbes,January22,1990
Ghapter 2
“Making Time toManage’
《閤理安排時間》
Robert C.Dorney
harvardBusinessReview,Janrary-February1988
“ManagementTime :Who ’sGottheMonkey?”
《管理時間:誰的麻煩事多?》
WilliamOncken,Jr., andDonald L.Wass
HarvardBusinessReview,November-December1974
Ghapter 3
“Ethics andConpetitiveness- Puttiung First Things First
《道德觀與競爭―― 辦事要有順序》
JohnF.Akers
SloanManagernentreview,Winter1989
“ClassroomConundrum:Profits+Ethics =?”
《課堂難題:利潤+道德=?》
MaxM.Thom as
BusinessMonth,Febrnary1990
Ghapter 4
“Let sPutCapitalists Back intoCapitalism ”
《讓我們把資本傢趕迴資本主義去》
LesterC.Thurow
Sloan ManagementReview ,Fall1988
“TheMind- Centered system ”
《以頭腦為中心的製度》
MichaelNovak
Forbes,February6,1989
“Greed Does Not Explain It
《並非貪得無厭》
MichaelNovak
Forbes,April3,1989
Ghapter 5
“InServices,What’sinaName?’
《在服務業商標名稱意味著什麼?》
LeonardL,Berry,EdwinF.Lefkowith,andTerryClark
HarvardBusiness Review,September-October 1988
“ButintheOffice,No”
《但在辦公室裏行不通》
JoshuaLevine,editor
Forbes,October16,1989
Ghapter 6
“New Coke ’sFizzl -L essonsfortheRest ofUs”
《新可樂的失敗――對我們的教訓》
BetsyD.GelbandGabrielM.Gelb
SloanManagementReview,Fall1986
“Coke ’sBrand Loyal tyLesson ”
《可樂公司忠實於商標的教訓》
AnneB.Fisher
Fortune,August5,1985
Ghapter 7
“ImageandAdvertising’
《象徵與廣告》
JuliaM.Collins
HarvardBusinessReview,January-February1989
“Corpora teCoats ofArms ”
《大公司的司標》
KenCarls
HarvardBusinessReview,May- June 1989
Ghapter8
“WingingItinForeignMarkets”
《為國際市場臨時準備》
MartinvanMesdag
HarvardBusinessReview,January-February1987
“WheninRomeSellLiketheRomans”
《入鄉隨俗》
EdwinF.Lefkowith
Business Month,December1989
Ghapter 9
“Drugs :ItDoesn ’tHave to Be Like This ’
《吸毒:情況完全可以改變》
Ecomomist ,Septembe r2,1 989
“UncivilLiberties?”
《野蠻的特權?》
Tom Morganthau
Newsweek,April 23,1990
Ghapter l0
“The9 to 5Underground:
AreYou Policing ComputerCrimes?’
《神秘的9to5:對計算機犯罪該不該管?》
JeffreyA.Hoffer andDetmar W.Straub.Jr
SloanManagementReview,Summer 1989
“IsYour Com puter secure ?”
《你的計算機安全嗎?》
KatherineM.Hafner
“AGermanHackers ’ClubThatPromotesCreati veChaos’
《一個德國計算機犯罪團夥韆方百計製造混亂》
GailSchares
Business Week ,August1,1988
Ghapter 11
“HowtoGoGloba蔔And Why’
《企業如何走嚮世界?為什麼要走嚮世界?》
Jeremy Main
Fortune,August 28,1989
“TakingtheGrief OutofGoing Global ’
《去掉煩惱,走嚮世界》
KurtWeidenhaupt
BusinessMonth,February1990
Ghapter12
“GlobalManagersforGlob al Businesses ”
《全球性企業需要全球性管理人纔》
F.T.MurrayandAliceHallerMurray
SloanManagementReview,Winter1986
“Sorry ,WrongNumber”
《對不起,撥錯號碼瞭》
PeterG.W.Keen
Business Month,January1990
Ghapter 13
“WagonMastersandLesserManage rs”
《車夫與少而精的管理人》
J.S.Ninomiya
HarvardBusinessReview,March-April l988
“Ameri canMan agemen t as vi ewed byInterna tional Professi onals ’
《國際權威人士眼中的美國企業管理》
AshokNimgade
Business Horizons,November-December1989
Appendixed
附錄
Append ix A Defini tions of Wri tingTerms andExamales of WritingStyles
寫作術語解釋與寫作文體實例
AppendixBGiving anOral Presentation
如何進行口頭錶述
Appendix C WritingaSumnmary:ExampleofSummary
如何寫總結
Appen dix D Writing anEssay Examples ofEssay andSynthesis
如何寫文章
Appendix E Case Study Repo rt
如何寫項目研究報告
Appendix F WritingEvalua tionForm
如何寫評語
AppendixG ExanplesofMemorandaandBusiness Letters
備忘錄與商務信件實例
Indes
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