American Business Abroad 2024 pdf epub mobi 电子书

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发表于2024-11-20

American Business Abroad 2024 pdf epub mobi 电子书

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出版者:Cambridge University Press

作者:Mira Wilkins

出品人:

页数:582

译者:

出版时间:2011-6-20

价格:USD 40.99

装帧:Paperback

isbn号码:9781107400238

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图书标签: 跨國企業資本主義美國福特汽車城市规划品牌历史6-经济历史5-美国-经济

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American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

American Business Abroad 2024 pdf epub mobi 电子书

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