目 錄
前言
1. What Economics Is All about
2. U.S International Trade
3 Sources of Productivity Growth
4. What Is Management?
5. Environmental Factors and the Location of Manufacturing
6. Pressures for Trade Restrictions
7 Small Business in the U.S Economy
Revision Exercises
8. Basic Functions of Commercial Banks
9 Govemment Intervention in the Money Supply and Foreign Exchange
10. The Benefits of Foreign Direct Investment to Host Countries
11. Less Developed Countries' Trade in Manufactures
12. The Determinants of Foreign Exchange Rates
13. Instruments of Trade Policy
14. Factors Affecting Pricing Decisions
Revision Exercises
15. The Nature and Role of Insurance
16. Banking and Business
17. International Money Markets
18. Improving Quality: Lessons from Hewlett-Packard
19. Evolution of Mass-Merchandising Retailers
20. Patterns of Multinational Cooperation
21 Characteristics of High-Technology Industries
Revision Exercises
22. Marketing Services Globally
23. The Forms and Economic Functions ot' Business Firms
24. Protection of Intellectual Property Rights
25. Ford Motor Charges Ahead and into Globalization
26. BankAmerica Struggles to Fulfill Its Founder's Dream
27. The Development of Motivation Theory
28 Steel Collar Workers: How to Use Robots
Revision Exercises
Index of New Words & Phrases
Index of Proper Names
Index of Economic Terms & Expressions
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