The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
具體描述
讀後感
用戶評價
理論很詳細 解釋得還算清楚。但是語言實在太矯揉造作瞭...什麽叫 Erect the entry barriers??? 這個實在太好笑瞭~
评分For 5214 FMES，58
评分四年前的書，marketing is all about changing，斯墨菲特該update下啦～
评分四年前的書，marketing is all about changing，斯墨菲特該update下啦～
评分For 5214 FMES，58
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