发表于2024-09-06
The Bloomberg Way 2024 pdf epub mobi 电子书
图书标签: PR Financial
The definitive guide to reporting and editing the story of money Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in–depth and accurate stories. The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics. The five F′s of reporting: Factual, First, Fastest, Final and Future Word The essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crash Ways to keep opinion and speculation out of your writing The Bloomberg Way stylebook is the most important writer′s resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.
不仅对新闻写作有用,对任何非虚构类写作都帮助
评分不仅对新闻写作有用,对任何非虚构类写作都帮助
评分不仅对新闻写作有用,对任何非虚构类写作都帮助
评分不仅对新闻写作有用,对任何非虚构类写作都帮助
评分读这本书的时候,总觉得是刘主编在耳边叨叨叨叨~笑~不仅仅是一本商业报道记者入门指南,也是一种如何接收、处理和消化市场信息的思维和行为方式。
The Bloomberg Way 2024 pdf epub mobi 电子书