Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.
官方網站:http://www.appleexperiencebook.com/
Reinvent your business to deliver Apple-like customer satisfaction and profits
Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “Insanely Great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:
Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
發表於2024-11-27
The Apple Experience 2024 pdf epub mobi 電子書 下載
一般大傢去蘋果店會做什麼呢?我是說,除瞭衝進去打包iPhone、iPad、iMac或者醬油以外,大傢有沒有試過用嚴肅且認真的態度或者幽默且富有創意的方式來調戲蘋果直營店呢?如果你還沒有嘗試過這種所有骨灰級蘋果粉所喜聞樂道的行為,不妨這個周末去試試看。或者,你可以來一本《T...
評分這本書能夠讓你對於蘋果的營銷體係、理念、産生設計的初衷有一個全麵的瞭解,通過書中作者對於蘋果專賣店的觀察,讓你去認同作者的觀點,那就是,蘋果專賣店銷售的不是一個個冰冷的産品,而是satisfaction(客戶滿意度),蘋果給你帶來的是解決方案,蘋果專賣店是一個傳...
評分一般大傢去蘋果店會做什麼呢?我是說,除瞭衝進去打包iPhone、iPad、iMac或者醬油以外,大傢有沒有試過用嚴肅且認真的態度或者幽默且富有創意的方式來調戲蘋果直營店呢?如果你還沒有嘗試過這種所有骨灰級蘋果粉所喜聞樂道的行為,不妨這個周末去試試看。或者,你可以來一本《T...
評分這本書能夠讓你對於蘋果的營銷體係、理念、産生設計的初衷有一個全麵的瞭解,通過書中作者對於蘋果專賣店的觀察,讓你去認同作者的觀點,那就是,蘋果專賣店銷售的不是一個個冰冷的産品,而是satisfaction(客戶滿意度),蘋果給你帶來的是解決方案,蘋果專賣店是一個傳...
評分這本書能夠讓你對於蘋果的營銷體係、理念、産生設計的初衷有一個全麵的瞭解,通過書中作者對於蘋果專賣店的觀察,讓你去認同作者的觀點,那就是,蘋果專賣店銷售的不是一個個冰冷的産品,而是satisfaction(客戶滿意度),蘋果給你帶來的是解決方案,蘋果專賣店是一個傳...
圖書標籤: apple Apple 營銷 Business 英文原版 客戶體驗 inspire
理想國
評分重新Mark一下。
評分not recommend...
評分這本書能夠很好的讓你對於Apple Store的客戶服務理念和行為準則做一個瞭解,它就像是給你開瞭一扇窺視這個神秘世界的窗戶。 對於有興趣瞭解蘋果零售體係的朋友,這是一本不可多得的好書。
評分太囉嗦。
The Apple Experience 2024 pdf epub mobi 電子書 下載