发表于2024-09-12
BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书
图书标签: 美國 Marketing B2B 2012
Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书