BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书

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发表于2024-11-25

BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill Education

作者:Wim Biemans

出品人:

页数:386

译者:

出版时间:2010-3-1

价格:USD 85.98

装帧:Paperback

isbn号码:9780077121891

丛书系列:

图书标签: 美國 Marketing B2B 2012

BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书图书描述

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

BUSINESS TO BUSINESS MARKETING 2024 pdf epub mobi 电子书

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