All Eyes East 2024 pdf epub mobi 电子书


All Eyes East

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All Eyes East 2024 pdf epub mobi 电子书 著者简介

Mary Bergstrom is the founder of the Bergstrom Group, a consumer insights and trends consultancy that helps global brands understand and connect with Chinese consumers. She has been featured by media including NPR's Marketplace; The Associated Press; Ad Age; Marketwatch; and Women's Wear Daily. Bergstrom leads consumer studies and provides executive trainings for organizations including Omnicom, Bosch, the American Chamber of Commerce, and LVMH.


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发表于2024-12-23

All Eyes East 2024 pdf epub mobi 电子书

All Eyes East 2024 pdf epub mobi 电子书

All Eyes East 2024 pdf epub mobi 电子书



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出版者:Palgrave Macmillan
作者:M. Bergstrom
出品人:
页数:256
译者:
出版时间:2012-4-3
价格:GBP 22.00
装帧:Hardcover
isbn号码:9780230120624
丛书系列:

图书标签: 经济  消费心理  中国  china  Youth  聚焦东方  美国  纪实小说   


All Eyes East 2024 pdf epub mobi 电子书 图书描述

The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the global economy. Until now, no one has focused on this powerful group and the strategies that succeed with them.

Born under the one-child policy into a newly opened economy, Chinese youth are consumer pioneers almost by birthright. Backed by two parents and four grandparents, they are positioned to consume new cars, luxury products, and real estate much earlier than their foreign peers. It is youth's accumulation of power that will catapult China to become the number one consumer market across too many categories to list.

In All Eyes East, author Mary Bergstrom shares years of experience studying youth and helping companies understand and better target young audiences in China. She guides readers through the stories behind the headlines to reveal the unique way that Chinese youth look at themselves and the world. Along the way, she deciphers key issues such as the phenomenon of assigning new generations every ten years (or less), the meaning and manifestations of subcultures, and the new order that has emerged as a result of the country's dramatic gender imbalance.

At each step, Bergstrom marries insight to action; explaining how and why changes have occurred, what companies have done to successfully (or not) leverage trends, and what will happen next. By interviewing leaders of brands that have operated successfully in China for decades such as Pepsi, GM, Li Ning, McDonald's, Converse, JWT, and Interbrand, Bergstrom goes behind the scenes to deliver personal accounts of best practices and lessons earned. Interviews with China-focused academics and journalists help to round out a thought-provoking analysis of the world's most powerful consumers.

All Eyes East 2024 pdf epub mobi 电子书

All Eyes East 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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Course book. 感觉写的不深入,不过单纯的Qualitative的来说还不错,跟得上绝大部分中国当下的年轻文化。对凤姐啊,90,蚁族等等的描述很生动。作为英语语言学习也挺好。轻松的读物

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All Eyes East 2024 pdf epub mobi 电子书


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