Creating Consumers 2024 pdf epub mobi 电子书


Creating Consumers

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发表于2024-12-24

Creating Consumers 2024 pdf epub mobi 电子书

Creating Consumers 2024 pdf epub mobi 电子书

Creating Consumers 2024 pdf epub mobi 电子书



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出版者:
作者:Goldstein, Carolyn M.
出品人:
页数:456
译者:
出版时间:2012-5
价格:$ 56.44
装帧:
isbn号码:9780807835531
丛书系列:

图书标签: 近期补课  性别   


Creating Consumers 2024 pdf epub mobi 电子书 图书描述

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.

Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.

Creating Consumers 2024 pdf epub mobi 电子书

Creating Consumers 2024 pdf epub mobi 电子书
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