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出版者:Harvard Business School

作者:Robert J. Dolan

出品人:

页数:125

译者:

出版时间:2002-9-1

价格:25.00元

装帧:Hardcover

isbn号码:9787300041629

丛书系列:

图书标签: 营销痛苦读市场营销商业 marketing

营销战略 2024 pdf epub mobi 电子书图书描述

The collections in this series are not meant to be comprehensive,but to present the fundamentals of business. This collection contains eight notes,plus a Harvard Business Review artcile,that provide a framework for understanding key components of marketing strategy.The items cover both consumer and industrial marketing and address a wied reange of classic marketing functions.Because the readers emphasize currency,our usual rule is to ezclued any items published more than five years ago.Nearly all the items herin were published since 1999 -- but we happily broke our rule to allow Professor V.K.Rangan's 1994 note on building distribution channels for industrial products.

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