This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. This title features more than 30 all-new case studies showing best practices and world-class. It is updated to include more than 35 percent new material. It offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.
發表於2024-12-22
Designing Brand Identity 2024 pdf epub mobi 電子書 下載
圖書標籤: 設計 平麵設計 VI Branding logo 美國 design 想讀
tooooooo repetitive
評分tooooooo repetitive
評分工具書
評分工具書
評分很有用,但布局設計的有些碎。
Designing Brand Identity 2024 pdf epub mobi 電子書 下載