Advertising, the Uneasy Persuasion

Advertising, the Uneasy Persuasion pdf epub mobi txt 电子书 下载 2025

出版者:Basic Books
作者:Michael Schudson
出品人:
页数:288
译者:
出版时间:1986
价格:USD 27.00
装帧:Paperback
isbn号码:9780465000807
丛书系列:
图书标签:
  • 广告 
  • 传媒 
  • 社会学 
  • 资料 
  • 设计 
  •  
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This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.

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读后感

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Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...

评分

Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...

评分

Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...

评分

Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...

评分

Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...

用户评价

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跟着阿北看书。。。

评分

跟着阿北看书。。。

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老师年轻时候写的书的确如他自己所说的一样有趣呢。可惜书中所写已不适应如今这个面目全非的传媒市场了。

评分

老师年轻时候写的书的确如他自己所说的一样有趣呢。可惜书中所写已不适应如今这个面目全非的传媒市场了。

评分

跟着阿北看书。。。

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