On Target 2024 pdf epub mobi 电子书


On Target

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发表于2024-11-05

On Target 2024 pdf epub mobi 电子书

On Target 2024 pdf epub mobi 电子书

On Target 2024 pdf epub mobi 电子书



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出版者:Wiley
作者:Laura Rowley
出品人:
页数:224
译者:
出版时间:2004-11-3
价格:USD 18.95
装帧:Paperback
isbn号码:9780471667292
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图书标签: 营销  管理   


On Target 2024 pdf epub mobi 电子书 图书描述

The first behind--the--scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota--based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal--Mart. On Target is the first in--depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily recognizable red--and--white logo, youthful television advertisements, and upscale partnerships--with designers like Michael Graves, Mossimo, and Todd Oldham--have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle-- and upper--income families across the country. In On Target, award--winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Targeta s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bulla s--eye. Laura Rowley (Maplewood, NJ) is an award--winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

On Target 2024 pdf epub mobi 电子书

On Target 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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On Target 2024 pdf epub mobi 电子书


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