Product Leadership Pathways to Profitable Innovation 2024 pdf epub mobi 电子书

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发表于2024-07-06

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出版者:Perseus

作者:Cooper, Robert G.

出品人:

页数:304

译者:

出版时间:2005-1

价格:218.00元

装帧:HRD

isbn号码:9780465014330

丛书系列:

图书标签: 经理管理 webdesign

Product Leadership Pathways to Profitable Innovation 2024 pdf epub mobi 电子书图书描述

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newton's. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Product Leadership Pathways to Profitable Innovation 2024 pdf epub mobi 电子书

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