Blue Ocean Strategy 2025 pdf epub mobi 电子书

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Blue Ocean Strategy 2025 pdf epub mobi 电子书著者简介

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.

Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.

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发表于2025-03-17

Blue Ocean Strategy 2025 pdf epub mobi 电子书

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Blue Ocean Strategy 电子书读后感

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http://i.mop.com/VClife/blog/2007/05/22/4239230.html 一次在杭州开会，中午吃饭的同座是做医疗广告网站的创业者，和他聊得过程中，他不断地表明自己开创的是一片蓝海。当时，虽然没有读过这本书，但是我知道他说的蓝海是指未开发的市场需求。而且，他作的行业我曾经关注过...

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无非是讲寻找竞争不激烈的行业，里面有些工具和理论适合在跟客户提案时吹水，显示自己逻辑严密，知识丰富。

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发现自己豆瓣的评论倾向于对电影的评论，想来主要的原因在于电影浓缩在近两个小时的时空里，看完之后，意犹未尽，即行评论一番水到渠成。而书则不同，除了精彩的小说可以一气呵成读完，大多关于经济、文化、技术的书往往要费时数日。书读完的时候，还有多少印象完全是凭感觉...

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建议：作为产业竞争的思想者和实践者，有如下图书建议一起看看：有关西班牙时装公司《ZARA》的一切有关美国钢铁行业的《NUCAR》的一切有关航空产业的《西南航空》的一切。。。

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《蓝海战略》看了一半，看不下去，就此搁置。面对众口一辞的如潮好评和被要求的学习，自己也不禁惶惑——是自己太无知浅薄了吗？难以接受新思想？从网上找到蓝海战略的PPT来看（在某种程度上来说，一本书是可以精简为一个PPT，而PPT是可以作为导读的），因为要了解概要才能有...

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出版者:Harvard Business School Press

作者:W. Chan Kim

出品人:

页数:256

译者:

出版时间:2005-2-3

价格:USD 29.95

装帧:Hardcover

isbn号码:9781591396192

丛书系列:

图书标签: business Strategy 管理商业战略 management 策略 marketing

Blue Ocean Strategy 2025 pdf epub mobi 电子书图书描述

The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Blue Ocean Strategy 2025 pdf epub mobi 电子书

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Blue Ocean Strategy 2025 pdf epub mobi 用户评价

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中国移动目前的经营战略

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等，写REVIEW

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其实就是老林很早给我们灌输的思想么

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Like David Brooks's "Creative Monopoly"

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对Michael Porter大作的很好的补充。的确多数公司十分在意自己的市场份额，十分在意顾客满意度，导致了对于在已有市场和顾客群中的红海过度竞争: 用更低的成本提供更好的产品。不可否认很多公司在红海中有巨大的竞争优势以致始终处于不败之地，但游到蓝海中也仍是个很好的方向。核心观点其实和Michael Porter有些神似，竞争优势一定来源于做了一系列与众不同的事情。但一些概念还是很反常识的，比如先定价再定成本，不要细分顾客群而是合并顾客群，low cost和differentiation并非相互排斥等等。值得一读。

Blue Ocean Strategy 2025 pdf epub mobi 电子书