And Now a Few Words from Me

出版者:McGraw-Hill

作者:Garfield, Bob

页数:204

出版时间:2004-7

价格:$ 19.15

装帧:Pap

isbn号码:9780071441223

'"And Now a Few Words from Me" is a must read for all young people who want to get into advertising, and for all of us old people who want to get out' - Jerry Della Femina, author of "From Those Wonderful Folks Who Gave You Pearl Harbor". 'Garfield is going to piss a lot of people off, because he has the guts to tell it like it is' - Sergio Zyman, author of "The End of Advertising as We Know It". 'No one knows the ad biz - the good, the bad, and the ugly - better than Bob Garfield. This book offers sorely needed advice' - Jack Trout, author of "A Genie's Wisdom". 'What Bob Garfield achieves here - simultaneous seriousness and irreverence - is a very had thing to pull off' - Kurt Anderson, author of "Turn of the Century". Bob Garfield, author of "Advertising Age's" widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze. And "Now a Few Words from Me" is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.