Design Management 2024 pdf epub mobi 电子书

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发表于2024-12-24

Design Management 2024 pdf epub mobi 电子书

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出版者:Allworth Press

作者:Brigitte Borja de Mozota

出品人:

页数:256

译者:

出版时间:2003-08-01

价格:USD 24.95

装帧:Paperback

isbn号码:9781581152838

丛书系列:

图书标签: 设计老师的书单～＝ design DM ＝设计调研英语管理

Design Management 2024 pdf epub mobi 电子书图书描述

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

Design Management 2024 pdf epub mobi 电子书

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