Trade Show and Event Marketing 2024 pdf epub mobi 电子书

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发表于2024-07-05

Trade Show and Event Marketing 2024 pdf epub mobi 电子书

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出版者:South-Western Educational Pub

作者:Ruth Stevens

出品人:

页数:352

译者:

出版时间:2005-2-15

价格:USD 72.95

装帧:Hardcover

isbn号码:9780324206241

丛书系列:

图书标签: 会展 mkt

Trade Show and Event Marketing 2024 pdf epub mobi 电子书图书描述

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.

Trade Show and Event Marketing 2024 pdf epub mobi 电子书

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