Book Description
This fascinating history of Google.com, from its humble beginnings in the garage of two former Stanford University students to its historic development into a highly visible brand, explains how Google.com survived the dot-com crash to become the search engine of choice for Internet users worldwide.
Outlining how such a powerful and recognizable brand developed without the usual support from traditional financial and marketing venues, this book examines the online and word-of-mouth promotion that resulted in one of the most eagerly anticipated IPOs in modern business history.
With sections covering the business, product, development, and principles of Google.com, this detailed overview explains the company's particular formula for success, providing both inspiration for business owners and brand developers and insight for Google.com's users and admirers.
"At a time when we need a refreshing way of looking at brands, Search Me delivers. It's an informative, insightful, and entertaining account of the Google brand and reminds me why I work in marketing. The industry has its high points and this is definitely one of them."
- Lou Dawson, European Marketing Director, Hurley International
Book Dimension
length: (cm)19.7 width:(cm)12.8
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