羅伯特·M·格蘭特是喬治敦大學(Georgetown University)的管理學教授,倫敦城市大學(City University)的客座教授。他是《戰略管理期刊》(Strategic Management Journal)和《長期規劃期刊》(Long Range Planning)編輯委員會成員。他的商業經曆包括生産豬肉餡餅(卡夫食品公司)和翻新輪胎(凡世通公司)以及嚮美國運通、ENI和其他公司提供戰略谘詢。
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.
Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability
- winner-takes-all markets
- network externalities and competition for standards
- complexity and self-organization
- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.
發表於2024-11-28
Contemporary Strategy Analysis 2024 pdf epub mobi 電子書 下載
This text book is used by top US business school for the strategy course.
評分This text book is used by top US business school for the strategy course.
評分去年看瞭一本《現代競爭分析》,簡直就是給我打開瞭一扇新的大門。 從那裏麵我瞭解到瞭波特五力、進入壁壘、垂直一體化,後來又擴展著瞭解瞭些博弈論的知識。 這些知識讓我看待一些事情上有瞭不同的維度。 比如為什麼有的行業看著利潤超級高,但是卻沒有什麼潛在進入者。 為什...
評分誰有現代戰略分析這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂 誰有這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂 誰有這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂
評分This text book is used by top US business school for the strategy course.
圖書標籤: Strategy 戰略 Tuck TextBook MBA Competitive_Corporate_Strategy
This is more like a text book for the real corporate world exercise.
評分This is more like a text book for the real corporate world exercise.
評分This is more like a text book for the real corporate world exercise.
評分This is more like a text book for the real corporate world exercise.
評分This is more like a text book for the real corporate world exercise.
Contemporary Strategy Analysis 2024 pdf epub mobi 電子書 下載