Basic Marketing Research (with InfoTrac) 2024 pdf epub mobi 电子书

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发表于2024-11-24

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出版者:South-Western College Pub

作者:Gilbert A. Churchill

出品人:

页数:700

译者:

出版时间:2003-06-02

价格:USD 128.95

装帧:Hardcover

isbn号码:9780324190977

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Basic Marketing Research (with InfoTrac) 2024 pdf epub mobi 电子书图书描述

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research (with InfoTrac) 2024 pdf epub mobi 电子书

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