The End of Marketing as We Know It 2024 pdf epub mobi 电子书

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发表于2024-12-28

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出版者:Collins

作者:Sergio Zyman

出品人:

页数:272

译者:

出版时间:2000-11-07

价格:USD 15.95

装帧:Paperback

isbn号码:9780887309830

丛书系列:

图书标签: 广告英文

The End of Marketing as We Know It 2024 pdf epub mobi 电子书图书描述

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

<LI>Why feel-good marketing is pointless unless it results in sales<LI>Why marketing is a science not an art<LI>How a well-honed strategy is more important to success than what ads say<LI>And much more

The End of Marketing as We Know It 2024 pdf epub mobi 电子书

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