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发表于2024-11-18

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出版者:Wiley

作者:Gordon S. Linoff

出品人:

页数:352

译者:

出版时间:2002-2-15

价格:USD 65.00

装帧:Paperback

isbn号码:9780471416098

丛书系列:

图书标签: 数据挖掘 DataMining 搜索引擎信息检索 WebMining

Mining the Web 2024 pdf epub mobi 电子书图书描述

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Mining the Web 2024 pdf epub mobi 电子书

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