Consumer Behavior

出版者:South-Western College Pub

作者:Roger D. Blackwell

页数:0

出版时间:2000-07-06

价格:USD 139.95

装帧:Hardcover

isbn号码:9780030211089

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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.