Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书


Successful Direct Marketing Methods, Seventh Edition

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发表于2024-11-25

Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书

Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书

Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书



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出版者:McGraw-Hill
作者:Bob Stone
出品人:
页数:579
译者:
出版时间:2001-07-30
价格:USD 54.95
装帧:Hardcover
isbn号码:9780658001451
丛书系列:

图书标签: 市场营销   


Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书 图书描述

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书

Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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Successful Direct Marketing Methods, Seventh Edition 2024 pdf epub mobi 电子书


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