The numbers donÂ’t lie...or do they? Our society relies more on visual presentation of information than ever before. By exposing the tricks of the trade, How to Lie with Charts shows you how to create effective, truthful presentations and how to spot deceptive ones.
With easy-to-understand lessons and case studies that use popular software like Microsoft PowerPoint®, you’ll learn to present information more clearly and how to avoid the pitfalls associated with automatic chart-generation tools. Discover how chart format, data placement, and even your label and color choices can influence your audience. Throughout the book, special icons point out helpful hints as well as time-consuming liars’ tricks.
An engaging book, full of real-world examples, How to Lie with Charts shows you:
When to use pie charts and which slice of the pie is most important
How to lay out a chart that satisfies those starving number-crunchers
Why “liars” prefer tables to charts and some other common “liar’s tips”
The psychology of color and why blue means “reliable” to some people, but “cold” to others
Why and where liars use the prettiest pictures
It’s not necessarily about lying—it’s about clear, persuasive communication. How to Lie with Charts teaches you to create a slide show worth watching and how to spot one worth watching out for. </p>
發表於2024-07-07
How to Lie With Charts 2024 pdf epub mobi 電子書 下載
書的最後一章是內容總結,概括如下: 1. 數據簡化:如平均值的選取方法不同,數值也不同。而擴充數據也一樣存在風險,用插值和外推方法預測的數據不一定正確。 2. 餅狀圖的陷阱: (1)餅狀圖適閤描述比例關係,而不是數值。 (2)3D餅狀圖中,底部的分塊視覺上會變大,...
評分這本書的名字應該是“如何正確做圖錶”。卻藉用這麼一個名字。很多圖錶不是因為要騙人,而是做法不正當,或者說違反瞭做圖錶的基本原則。為瞭獲取圖書銷售量,起瞭這麼一個想吸引眼球的書名。然後把中間的所謂錯誤改成騙人的把戲。 可以藉鑒的是每一個做圖錶的人都應盡可能不去...
評分這本書的名字應該是“如何正確做圖錶”。卻藉用這麼一個名字。很多圖錶不是因為要騙人,而是做法不正當,或者說違反瞭做圖錶的基本原則。為瞭獲取圖書銷售量,起瞭這麼一個想吸引眼球的書名。然後把中間的所謂錯誤改成騙人的把戲。 可以藉鑒的是每一個做圖錶的人都應盡可能不去...
評分 評分書的最後一章是內容總結,概括如下: 1. 數據簡化:如平均值的選取方法不同,數值也不同。而擴充數據也一樣存在風險,用插值和外推方法預測的數據不一定正確。 2. 餅狀圖的陷阱: (1)餅狀圖適閤描述比例關係,而不是數值。 (2)3D餅狀圖中,底部的分塊視覺上會變大,...
圖書標籤:
How to Lie With Charts 2024 pdf epub mobi 電子書 下載