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出版者:Wiley

作者:Jean-Marie Dru

出品人:

页数:304

译者:

出版时间:2002-04-12

价格:USD 29.95

装帧:Hardcover

isbn号码:9780471218999

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图书标签: 营销广告

Beyond Disruption 2024 pdf epub mobi 电子书图书描述

The sequel to the best-selling Adweek book, Disruption , this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

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