Connected Marketing, First Edition

Connected Marketing, First Edition pdf epub mobi txt 电子书 下载 2025

出版者:Butterworth-Heinemann
作者:Justin Kirby
出品人:
页数:216
译者:
出版时间:2005-11-23
价格:USD 36.95
装帧:Paperback
isbn号码:9780750666343
丛书系列:
图书标签:
  • viral 
  • marketing, 
  • buzz 
  • 病毒式营销 
  • 市场营销 
  • wom 
  • web 
  • markting 
  •  
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).

Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

* Focuses on the consumer to consumer approach to marketing: word of mouth

* Advises on ways to create an epidemic demand for a new product or service

* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

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