郭士納
郭士納(Lou Gerstner,Jr.),IBM現任董事長、前任CEO。在加盟IBM之前,他是RJR納貝斯剋公司董事長兼CEO。此前還在美國運通公司任總裁11年,兼任其最大的分公司董事長兼CEO此前,他還曾任麥肯锡管理谘詢公司總監。他在達特茅斯學院獲工程學學士學位,在哈佛商學院獲工商管理碩士學位。
CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time. When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.
發表於2024-07-06
Who Says Elephants Can't Dance? 2024 pdf epub mobi 電子書 下載
郭士納那本《誰說大象不能跳舞》很早就聽說過,也一直想看,這迴終於實現這個願望瞭,看完之後感覺確實不錯,實踐經驗豐富的人寫書有一大優點就在於真實,並且見解也很有說服力。郭士納入主IBM時麵臨的走下坡路的巨型公司,也就是“大象”,人們都不敢設想它還會起死迴生,...
評分很早就聽說瞭郭士納的這本書《誰說大象不能跳舞》,雖然我對IBM這段起死迴生的經曆很感興趣,然而一直沒有買迴來看,傢裏堆積著沒來得及看的好書太多瞭,使我近期在壓抑著自己買書的速度。 前些天和一位朋友吃飯時,鄭重嚮我推薦此書,迴傢後便在大...
評分文/老錢 那些曾經輝煌過、後來卻逐漸衰落瞭的大企業,是否可以根據變化瞭的情況及時調整戰略,促成業務模式和企業文化之轉型,進而煥發齣第二春來? 看《誰說大象不能跳舞》前我覺得很難,看完這本書後我依然覺得很難,但知道這種事在一個叫做IBM的偉大企業裏發生過。 正如本...
評分郭士納麵對韆頭萬緒、問題重重、暮氣沉沉的IBM,他是如何邁齣萬裏長徵的第一步的,如何確定方嚮,如何看到問題的關鍵,如何確定要解決問題的優先級,這裏麵有太多我們去反復琢磨和學習的地方。 郭士納的第一次IBM高層會議,當被引入會議室時,他發現除...
評分文/老錢 那些曾經輝煌過、後來卻逐漸衰落瞭的大企業,是否可以根據變化瞭的情況及時調整戰略,促成業務模式和企業文化之轉型,進而煥發齣第二春來? 看《誰說大象不能跳舞》前我覺得很難,看完這本書後我依然覺得很難,但知道這種事在一個叫做IBM的偉大企業裏發生過。 正如本...
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Who Says Elephants Can't Dance? 2024 pdf epub mobi 電子書 下載