The Best of Branding 2024 pdf epub mobi 电子书

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发表于2024-12-28

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出版者:McGraw-Hill

作者:James R. Gregory

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页数:288

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出版时间:2003-10-21

价格:USD 39.95

装帧:Hardcover

isbn号码:9780071403290

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The Best of Branding 2024 pdf epub mobi 电子书图书描述

In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.</p>

In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.</p>

The Best of Branding 2024 pdf epub mobi 电子书

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