琳達•哥喬斯
任教於威斯康星大學商學院(University of Wisconsin School of Business),是高級經理人營銷課程的負責人。曾為眾多跨國公司提供培訓,並著有《産品經理的第一本書》(The Product Manager’s Handbook)和《産品經理的第二本書》(The Product Manager’s Fieldguide)。
愛德華•馬裏恩
任教於威斯康星大學商學院,是供應鏈、采購和物流管理課程的負責人,在各類專業期刊上發錶瞭大量文章。
查剋•韋斯特
任教於威斯康星大學商學院,是高級經理人銷售課程的負責人。在提高經銷商的銷售業績方麵有長達30年的工作經曆,曾與特靈空調公司(Trane)、3M公司和萬利多公司(Manitowoc Ice)等著名企業緊密閤作,以提高經銷商銷售業績。
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
發表於2024-11-24
The Manager's Guide to Distribution Channels 2024 pdf epub mobi 電子書 下載
圖書標籤: 管理 manegerment channel
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The Manager's Guide to Distribution Channels 2024 pdf epub mobi 電子書 下載