HOW CUSTOMERS THINK 2024 pdf epub mobi 电子书

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发表于2024-09-10

HOW CUSTOMERS THINK 2024 pdf epub mobi 电子书

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出版者:Harvard Business School Press

作者:Gerald Zaltman

出品人:

页数:352

译者:

出版时间:2003-02-21

价格:USD 29.95

装帧:Hardcover

isbn号码:9781578518265

丛书系列:

图书标签: 营销心理学思维商业 business Methods MMM

HOW CUSTOMERS THINK 2024 pdf epub mobi 电子书图书描述

How to unlock the hidden 95% of the customer's mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter metaphor elicitation, response latency, and implicit association techniques, to name a few-;that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

HOW CUSTOMERS THINK 2024 pdf epub mobi 电子书

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