FROM XEROX TO Enron, great companies have failed to translate extraordinary innovation into better profitability. Why does this happen? Anita M. McGahan argues that companies experience these failures when they break their industries' rules for how change can take hold. In this book, she shows how to develop a strategy that is aligned with the rules of industry change. By understanding and operating within the rules, executives can better appreciate the trade-offs that are unique to their companies' evolutionary path--and make more profitable strategic choices about RandD, alliances, internal venturing, leadership style, compensation, modularization, and time-to-market.
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产业演变与企业战略
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