Marketing: an introduction 7e 2024 pdf epub mobi 电子书

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发表于2024-12-01

Marketing: an introduction 7e 2024 pdf epub mobi 电子书

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出版者:Pearson

作者:Gary Armstrong

出品人:

页数:720

译者:

出版时间:2004

价格:$137.33

装帧:

isbn号码:9780131273122

丛书系列:

图书标签: 营销市场营销职业市场专业书

Marketing: an introduction 7e 2024 pdf epub mobi 电子书图书描述

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Marketing: an introduction 7e 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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Marketing: an introduction 7e 2024 pdf epub mobi 用户评价

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恶补了下marketing的常识。。。理论还是要靠实践来检验的

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没找到13edition的版本，非常好的市营入门英文教材，case 也非常详实，不过感觉更多的是再讲retail sales????。要是没有那么多奇奇怪怪的brief 我可能会更喜欢这门课吧????????‍♂️消费者心理那一part直接被professor 嫌弃just doesn't make sense 感觉书中内容还是有些浅，下次或许看看digital marketing的书 ????

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课本就该看原版的。。。

评分☆☆☆☆☆

恶补了下marketing的常识。。。理论还是要靠实践来检验的

评分☆☆☆☆☆

恶补了下marketing的常识。。。理论还是要靠实践来检验的

Marketing: an introduction 7e 2024 pdf epub mobi 电子书