Do you swear to yourself that you are going to be firm and not give in to unreasonable demands, only to "chicken out" when confronted with the need to make an important decision? If you're afraid that saying "no" will cause a backlash with friends, family, or colleagues, you'll be pleasantly surprised to learn that "no" can be a productive answer, and can put you in control of any situation -- without turning you into a meanie.No! turns the word into a tool for personal power, and gives you new ways to help discussions and decisions move forward. This enlightening guide reveals how "no" can help you protect your time, money, family, and more. And it demonstrates that "no" is a legitimate word that doesn't always need to be negotiated to "yes". Practical and entertaining, No! features:* tools for better decision making * definitions of six "say-no" personalities * skill-building exercises * more than 40 strategies for sticking to no after you've said it * the Power of No survey, decision-making model and Decision Priority GridYou'll also learn how to tailor your no's to different environments, use humor to diffuse tense situations, and anticipate the consequences and implications of your decisions.