The Pike Place fishmongers are almost as famous as the market they work at, lovingly profiled in the media and treasured by those who watch them go about their work each day with style and smiles. In "Catch , Cyndi Crother tells their story--or rather, lets them tell it, in this unusual combination of oral biography and business blueprint. Using the fishmongers' examples, letting them explain their work lives and their personal lives, the book explores the issues of goals--both financial and humanitarian--and intention, showing how the crew itself creates these goals in collaboration with management to everyone's satisfaction. "Catch examines the power of possibility, taking such guiding principles as coaching and acknowledgement that are lacking into many businesses and showing that readers too can be the prime movers in their own experience.