羅伯特•卡普蘭教授

是平衡記分卡的創始人，美國平衡記分卡協會主席。哈佛商學院研究領導能力開發的馬文•鮑爾（Marvin Bower）講座教授。他為北美和歐洲的許多一流公司的績效和成本管理係統設計擔任顧問，並在全球各地演講。他擔任哈佛教職長達18年，之前他曾執教於卡耐基梅隆大學管理學研究生院(GSIA)達16年之久，其中1977—1983年任該校研究生院主任。

戴維•諾頓博士

是平衡計分卡協會的創始人，主席兼首席執行官。在創辦平衡計分卡協會之前，諾頓博士是復興全球戰略集團的創始人之一，並擔任總裁。他與羅伯特•卡普蘭教授閤著並由哈佛商學院齣版社齣版的論著包括：

《平衡計分卡：將戰略轉化為行動》

《戰略地圖：化無形資産為有形成果》

《組織協同：運用平衡計分卡創造企業閤力》

《戰略中心型組織》

The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In this book, Robert Kaplan and David Norton share the results of ten years of learning and research of more than 200 companies that have implemented the Balanced Scorecard. These organizations have used the scorecard to create an entirely new performance management framework that puts strategy at the center of key management processes and systems. Kaplan and Norton articulate the five key principles required for building strategy-focused organizations; 1)translate the strategy into operational terms 2) align the organization to the strategy, 3) make strategy everyone's everyday job, 4) make strategy a continual process, and 5) mobilize change through strong, effective leadership. The authors provide a detailed account of how a range of organizations in the private, public, and nonprofit sectors have deployed these principles. As part of the Editors's Choice Series, SAS Publishing offers this book as a professional reference for SAS users. This title addresses concepts related to SAS programming, but it is not specific to SAS and does not include SAS examples.

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戰略中心型組織