Make the most of the world's finest sales tool "How to Sell with a Laptop: Shoulder-to-Shoulder Techniques for Powerful Laptop Sales Presentations". This focused, easy-to-use guide shows you how to turn your laptop computer into your most valuable tool for making a sales presentation.Based on world-class sales training programs developed for such top organizations as 3M, DuPost, General Electric, Sprint, and Coors, "How to Sell with a Laptop" shows how to use your laptop to: help present your sales story to your customer; demonstrate your product or service with multimedia; transform the sales dynamic from "across-the-table" to shoulder-to-shoulder"; make more and bigger sales with 10 key ideas for selling with a laptop; maximize the value of PowerPoint; use your laptop as a sales tool seamlessly and strategically; provide sales information in a more powerful way; connect easily to overhead projectors, TVs, and other equipment; and, avoid technical pitfalls during the sales call. "How to Sell with a Laptop" can help you become a more effective salesperson by maximizing your most powerful - and underutilized - selling tool. Used with your laptop, this guide can be the most effective tool you'll ever own.