Brand Aid 2024 pdf epub mobi 電子書 下載


Brand Aid

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Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit.

Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand.

Brand Aid 2024 pdf epub mobi 電子書 下載

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Brand Aid 2024 pdf epub mobi 電子書 下載

Brand Aid 2024 pdf epub mobi 電子書 下載

Brand Aid 2024 pdf epub mobi 電子書 下載



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出版者:AMACOM
作者:Brad VanAuken
出品人:
頁數:320
譯者:
出版時間:2003-07-07
價格:USD 24.95
裝幀:Hardcover
isbn號碼:9780814406816
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Brand Aid 2024 pdf epub mobi 電子書 下載
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