"At age seventeen Fred DeLuca borrowed $1000 from a friend-and started Subway(r). Paul Orfalea, without business experience or start-up money, leased a garage, rented a copy machine-and launched Kinko's(r). Mike Ilitch, knocked out of pro baseball by a broken ankle, started making pizzas, two pies at a time-and created Little Caesar's(r). How did they do it? How did other penniless dreamers end up millionaires? How can you do it? Fred DeLuca shares their secrets in....
START SMALL, FINISH BIG
With more than 13,000 stores in more than 60 countries and annual sales exceeding $3 billion, Fred DeLuca's Subway(r) is a success story with a message. It's one echoed by the 22 microentrepreneurs whose stories are included in this book. All of them started on a shoestring-often less than $1000. Each of them-such as Jani-King(r), the world's largest commercial cleaning company...AHL Services(r), a billion dollar contract staffing business...and TomKats(r), a catering business serving the movie industry-followed 15 Key Lessons that took them from empty pockets to bulging bank accounts.
In this pithy, surprising, and iconoclastic book, Fred DeLuca draws on their experiences, and his own, to offer the down-to-earth advice and hard-core insights that can help you start up a business or build up the one you already have. You'll discover:
* Where winners got their ideas...and where to look for yours
* The two ways-the only two ways-to make money
* The importance of constantly improving a business
* The one thing you must never let happen to you
* "If you quit, you fail"...the essential lesson of being persistent
* Why you should jump in now and fine tune later
....and more in-the-trenches principles that built some of today's most famous franchises and public companies. You can apply the fiften key lessons advice not tomorrow-but today. Fred DeLuca has done it. Others have done it. Now you can do it, too!"
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