Mass Communication Theory An Introduction 2024 pdf epub mobi 電子書下載

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Widely used internationally and translated into several languages, Mass Communication Theory, Third Edition constitutes one of the fullest and most up-to-date textbooks within mass communication. Comprehensively rewritten, this edition provides a nontechnical introduction to mass communication and offers an integrated treatment of the major components of mass communication--the sender, the message, and the audience. The author thoroughly covers the diverse forms of mass communication: television, radio, newspaper, film, and music as well as electronic, cable, and satellite technologies. Topics given greater attention in this volume include gender relations, the globalization of communication, research on audiences and reception, media structures and institutions, and the evaluation of media performance. Updated and rewritten to include the most recent theory and research and to improve the clarity of both text and presentation, Mass Communication Theory, Third Edition is of even greater importance to researchers, scholars, and students within all areas of mass communication.

Mass Communication Theory An Introduction 2024 pdf epub mobi 電子書下載

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發表於2024-11-23

Mass Communication Theory An Introduction 2024 pdf epub mobi 電子書下載

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提供個我整理的Glossary 不完整以後再慢慢添咯~ 不過發現越來越喜歡傳播學瞭~可能是因為藉用瞭很多心理學、社會學的知識，所以比新聞學的知識結構要好很多 A Agenda-building A collective process in which media, government, and the citizenry reciprocally influence one...

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