Publisher Comments:

Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.

THE NEW RULES INCLUDE:

1.New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did;

2.New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries;

3.New Rule #7: Success requires high personal standards and a strong desire to win.

Synopsis:

Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.

From Booklist

Kotter is the Konosuke Matsushita Professor of Leadership at the Harvard Business School and author of numerous business books dealing with leadership and management, the most recent being Corporate Culture and Performance (1992), with James L. Heskett. Kotter's "new rules" prescribe how to win success at work and were formulated after tracking the careers of 115 Harvard Business School graduates for the last 20 years. In those two decades, Kotter detected a significant shift in what is required to succeed, but he notes that many are still attempting to use old strategies. He claims that the globalization of markets and competition is driving the shift and that those who do well today have "[capitalized] on globalization by pursuing career paths that are less linear, more dynamic, and more unstable." These often lead to starting and "growing" small businesses, consulting, organizational leadership, and dealmaking. Kotter also warns that to succeed, one must posses extraordinary competitive drive and take advantage of lifelong learning opportunities. A national publicity campaign and a large first press run will help generate demand for this book.

　　　　　　　　　　　　　　　　　　　　　　　　　　David Rouse

Review

Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace.

Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers.

Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.

About the Author

John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children.