The Big Moo 2024 pdf epub mobi 電子書 下載


The Big Moo

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33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That’s not good enough. We need to create a big moo!" But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board— created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff . Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

The Big Moo 2024 pdf epub mobi 電子書 下載

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發表於2024-12-25

The Big Moo 2024 pdf epub mobi 電子書 下載

The Big Moo 2024 pdf epub mobi 電子書 下載

The Big Moo 2024 pdf epub mobi 電子書 下載



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出版者:Portfolio Hardcover
作者:The Group of 33
出品人:
頁數:208
譯者:
出版時間:2005-10-20
價格:USD 21.95
裝幀:Hardcover
isbn號碼:9781591841036
叢書系列:

圖書標籤: 商業  business  美國  經典  科普  社科  社會  社交   


The Big Moo 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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Seriously, why am I reading all this how-to books anyways?

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Seriously, why am I reading all this how-to books anyways?

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Seriously, why am I reading all this how-to books anyways?

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