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Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載

Why Business People Speak Like Idiots
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There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The international language of business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載

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發表於2024-08-30

Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載

Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載

Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載


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出版者:Free Press
作者:Brian Fugere
出品人:
頁數:192
譯者:
出版時間:2005-3-2
價格:USD 23.00
裝幀:Hardcover
isbn號碼:9780743269094
叢書系列:

圖書標籤: 商業  英文原版  商業管理   

Why Business People Speak Like Idiots 2024 pdf epub mobi 電子書 下載
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