Corporate Social Responsibility 2024 pdf epub mobi 电子书

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发表于2024-11-02

Corporate Social Responsibility 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons

作者:Philip Kotler

出品人:

页数:307

译者:

出版时间:2004-12-13

价格:USD 29.95

装帧:Hardcover

isbn号码:9780471476115

丛书系列:

图书标签: CSR 經濟學管理社會學教材国有企业倫理學企業

Corporate Social Responsibility 2024 pdf epub mobi 电子书图书描述

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Corporate Social Responsibility 2024 pdf epub mobi 电子书

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