Small Is the New Big

出版者:Portfolio Hardcover

作者:Seth Godin

页数:352

出版时间:2006-08-17

价格:USD 25.95

装帧:Hardcover

isbn号码:9781591841265

图书标签:商业business管理经济经典创业设计seth

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More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:

• Bon Jovi And The Pirates

• Christmas Card Spam

• Clinging To Your Job Title?

• How Much Would You Pay to Be on Oprah’s Show?

• The Persistence of Really Bad Ideas

• The Seduction of "Good Enough"

• What Happens When It's All on Tape?

• Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen."

用户评价

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Seth Godin的精华博文集，每篇文章都很短，集中讲一个观点或道理。就像作者在前言里提的，不适合集中阅读，有空翻几篇挺好的。

浮躁的人啊， 不过这书还是有道理在里面的

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最爱Seth Godin。未来商业社会，小型公司和商业模型会有旺盛的生命力。与之对应的大公司弊端显现，决策慢，市场反应迟钝，改变成本大。小公司要在正确的品类和方向，方可快速成长。