Stated Choice Methods 2025 pdf epub mobi 电子书

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发表于2025-02-05

Stated Choice Methods 2025 pdf epub mobi 电子书

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出版者:Cambridge University Press

作者:Jordan J. Louviere

出品人:

页数:420

译者:

出版时间:2000-09-28

价格:USD 49.99

装帧:Paperback

isbn号码:9780521788304

丛书系列:

图书标签: 计量经济学 Marketing_Model

Stated Choice Methods 2025 pdf epub mobi 电子书图书描述

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.

Stated Choice Methods 2025 pdf epub mobi 电子书

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