Planning Your Internet Marketing Strategy 2024 pdf epub mobi 電子書 下載


Planning Your Internet Marketing Strategy

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A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy

One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more.

Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

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Planning Your Internet Marketing Strategy 2024 pdf epub mobi 電子書 下載

Planning Your Internet Marketing Strategy 2024 pdf epub mobi 電子書 下載

Planning Your Internet Marketing Strategy 2024 pdf epub mobi 電子書 下載



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出版者:Wiley
作者:Ralph F. Wilson
出品人:
頁數:276
譯者:
出版時間:2001-10-12
價格:USD 19.95
裝幀:Paperback
isbn號碼:9780471441090
叢書系列:

圖書標籤: 投資   


Planning Your Internet Marketing Strategy 2024 pdf epub mobi 電子書 下載
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