Principles of Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-14

Principles of Advertising 2024 pdf epub mobi 电子书

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出版者:Haworth Press

作者:Monle Lee

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页数:0

译者:

出版时间:1999-11

价格:USD 44.95

装帧:Hardcover

isbn号码:9780789006158

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Principles of Advertising 2024 pdf epub mobi 电子书图书描述

Discover a textbook that provides undergraduate or graduate students with a general introduction to the fast-changing field of contemporary advertising. Principles of Advertising: A Global Perspective brings together the business and communication aspects of advertising by balancing research and strategy with the creative and critical concerns of advertising. With a foreword by Don E. Schultz, a leading advertising consultant and professor at Northwestern University, this essential guide discusses new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give students current and proven information on the changing world of advertising.

Principles of Advertising 2024 pdf epub mobi 电子书

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